An image of the side view of a grey colored 2023 Toyota Prius Prime.

Toyota Revealed the All-New 2023 Toyota Prius Prime New Styling

Discover the Incredible Look of the 2023 Toyota Prius Prime 

Toyota has just revealed the all-new 2023 Toyota Prius, which features refreshed styling and up to 220 horsepower for global models. This marks the fifth generation of the popular hybrid car, and Toyota is looking to continue its success with this latest update. The Toyota Prius has been one of the most popular hybrids of all time; now, it is undergoing a massive transformation. The all-new Toyota Prius looks sleeker and more stylish than its predecessor and comes with a more powerful hybrid powertrain under the hood. The interior has also been redesigned to include the latest and greatest in automotive technology, making the new model the perfect choice for anyone looking for a cutting-edge and eco-friendly vehicle. The 2023 Toyota Prius Prime has various features that are sure to impress. You can explore some outstanding features in this walkaround video by Lexington Toyota in Lexington, MA

Check out the below video of the latest release, the 2023 Toyota Prius Prime.  



The all-new model has a more comprehensive, lower, and sleeker look than its predecessor, with large-diameter wheels and tires in the corners available in sizes up to 19 inches. Eight exterior colors will be offered for the body panels. As the Toyota Prius has always been the go-to choice for anyone who is looking for a practical, reliable, and fuel-efficient hybrid car. However, the newest generation of Prius models provides updated design features, such as the hammerhead-shaped front with sharp headlights and 3D rear lighting.


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Reserve the 2023 Toyota Prius Prime in Lexington, MA  

Join us at Lexington Toyota in Lexington, MA, to learn more about the 2023 Toyota Prius. We offer affordable deals and test drives for all new Toyota models. Schedule a test drive today to experience the car for yourself!